Beany and Cecil first appeared as a hand puppet TV show in the late 40's created by Bob Clampett. It later became an animated cartoon series under the Warner Brothers aegis. The puppet show, entitled Time for Beany, originally aired in 1949, with the animated series first appearing in Matty's Funday Funnies in 1959, later renamed Matty's Funnies with Beany and Cecil and finally Beany and Cecil in the USA. Another season was produced in 1988. In its original form of hand puppets, the show conveyed a greater sense of personal communication than did the animated series which followed. The hand puppets were extensively marketed and did well as a merchandising function.