College Bowl was a format of college-level quizbowl run and operated by College Bowl Company, Incorporated. It had a format similar to the current NAQT format. College Bowl first aired on US radio stations in 1953, and aired on US television from 1959 to 1970. After a seven-year hiatus following its cancellation on television, the game reappeared on college campuses in 1977 through an affiliation with the Association of College Unions International that lasted for 31 years. In 2008, the College Bowl Company announced its suspension of the College Bowl program, citing increased costs and financial infeasibility of continuing to work with ACUI.