When swaggering and conceited teddy boy Mike isn’t combing his wavy hair in a stance reminiscent of The Fonz, he’s latching onto each and every female who crosses his slimy path. The guy is bad news and has everybody fooled, except Mr. Dite, an advertising executive and recent recipient of Mike’s services as a whip-wielding sadist. Taking advantage of the weak-willed masochist, Mike blackmails Dite into giving him a cushy job, then takes advantage of his new position by stealing Dite’s clients, seducing Dite’s elegant daughter, Sara, and climbing his way up the social ladder.